How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.Learn about the App Store and how Apple's mobile devices functionFollow guidelines for vetting and researching app ideasValidate your ideas with customers -- and create an app they'll be passionate aboutAssemble your development team, understand costs, and establish a workable processBuild your marketing plan while you develop your applicationTest your working app extensively before submitting it to the App StoreAssess your app's performance and keep potential buyers engaged and enthusiastic
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